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Posted: Sunday, December 10, 2017 12:06 AM

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For more information about our company and to apply, please visit us at https://www.trayvax.com/pages/jobs. Trayvax is an Equal Opportunity Employer.

Digital Campaign Strategist

This position is responsible for the development and execution of online marketing campaigns, optimizing online spending efficiency, and managing performance-based metrics. Works closely with the customer service and marketing team to drive business results.

Responsibilities and Duties

Creates, customizes and executes the placement of digital display ads via Search, Display and Social Networks based on expected outcomes, metrics and performance.
Maintains established brand standards while managing SEO keyword rankings, content creation and content engagement.
Ensures the company website and consumer interfaces with Shopify, Talkable and research apps are relevant and operating smoothly.
Provide wholesale and consumer administrative order and fulfillment support as needed.
Tracks campaign results and measures the growth and effectiveness of Display and PPC ads. Grows and optimizes online campaigns portfolio through testing, landing page optimization, bidding strategies, and strong messaging.
Ensures all campaigns are delivered on time, and within budget.
Creates, maintain and regularly report all Ad, SEO metrics and analytics to the Marketing and Communications Director.
Maintains a good user website experience by creating relevant copy and blog content, and hi-lights featured products and product collections based on active marketing campaigns. Adds new products and in-line product changes to the website.
Drive continued innovation and best practices, educating our key stakeholders and Executives on future state opportunities.
Wow our customers and go above and beyond typical customer expectations.
Flex to assist in other departments, as needed.

Our Mission

To design for longevity, inspire to action, and give from passion; to drive a greater love of the outdoors to humankind.

Our Guiding Principles

Courage
Honesty
Innovation
Humility
Curiosity

Qualifications and Preferences
A./B.S. degree in marketing/business/statistics.
Experience in SEM (search engine marketing), PPC (pay-per-click) campaign management, social media, Google Adwords, marketing systems including marketing automation platform or email marketing system.
Ability to work in a fast-paced entrepreneurial, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.
Self-motivated.
Drive for results.
Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally.
Advanced computer skills in word processing, spreadsheets, social medial platforms, etc.
Excellent communication, interpersonal skills, time management, organizational and writing skills
Ability to prioritize to meet deadlines.

Special Position Requirements

Able to reply to customer inquiries during weekends, based on a set team rotation;
Able to occasionally work outside of regularly scheduled hours, based on business need.


Contact Person:
Kara Turner
Email Address: kara@turnerhrservices.com

• Location: Bellingham

• Post ID: 58484432 bellingham
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